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Pedal Forward: The Story Behind Pace Marketing

In the whirlwind of corporate dynamics and agency intricacies, founder Stephanie Haenchen found herself constantly asking: why the long ride for seemingly simple marketing projects? Why the uphill battle to keep costs down? And where was the synchronicity in communication? These questions propelled her to embark on a new journey, one fueled by a vision for a better way forward.

At Pace Marketing, we understand the importance of momentum. Like cyclists navigating challenging terrains, we saw the need to streamline marketing processes, to break free from the pack, and to lead with purpose. Born out of our founder’s experiences in the corporate world, Pace Marketing was established to create a positive environment where collaboration thrives, where challenges are opportunities for growth, and where every pedal stroke propels us closer to our clients’ goals.

Approach and Philosophy:

We prioritize a strategy-first approach to marketing. Whether charting the course for a comprehensive campaign or fine-tuning individual projects, we prioritize understanding how our efforts will propel your product and business forward. This strategy not only guides our actions but also fosters a relationship of trust with our clients.

At Pace Marketing, we become more than just a service provider; we become an extension of your team, working tirelessly to protect and promote your brand’s voice. Our philosophy is grounded in five core values:

Humble Integrity

We offer our strengths for the benefit of others. We own up to our mistakes and failures when they happen, and we follow through on our promises no matter the cost.

On-Time Quality

We deliver on our goals and commitments in a timely manner while remaining vigilant about providing high quality products and services.

Pursuing Progress

We actively pursue continuous personal and corporate improvement, believing there are ways we can live better, work better and provide better products and services.

Actively Nimble

We are not afraid to adapt our work flow to changing internal and external needs and actively look for better ways to work in the environment we are in, seeking resources and information that help us think through and present solutions to problems.

Healthy Community

We believe a healthy community involves team members who are: utilizing their unique talents where they can have the greatest impact and satisfaction, protecting the time needed to improve their health, and looking for relevant ways to celebrate with each other and our clients.
professional headshot of Stephanie Haenchen of Pace Marketing

Our Founder:

Stephanie Haenchen

Founder and Chief Pacesetter

As the driving force behind Pace Marketing, Stephanie Haenchen brings over 25 years of experience in marketing communications, product marketing, and event management to the table, with a significant portion of that expertise—20 years—dedicated to medical device marketing within the eyecare industry. With a passion for propelling businesses forward, Stephanie founded Pace Marketing in 2011 with a mission to redefine the marketing landscape, leveraging her specialized knowledge to provide unparalleled support to clients, particularly within the medical device sector.

Under her leadership, Pace Marketing has evolved from a solo venture to a thriving community of passionate professionals dedicated to accelerating business growth. Guided by her belief in the power of progress, Stephanie continues to lead by example, empowering business owners to pursue excellence in their endeavors.

Company History:

Pace Marketing’s journey began in July 2011, a time when Stephanie decided to take the leap into entrepreneurship. Originally known as Little Chicken Design & Communications—an homage to Stephanie’s German heritage—the company initially focused on graphic design projects aligned with clients’ strategic objectives. However, as the company gained momentum, Stephanie realized the need for a more comprehensive approach to marketing.

In 2015, Pace Marketing was born—a testament to our commitment to setting the pace for product and business growth. Since then, we have continued to expand our horizons, partnering with medical device companies, community hospitals, and B2B enterprises to align marketing strategies with business objectives.

Like cyclists on an open road, Pace Marketing embraces the journey ahead, ready to navigate challenges and seize opportunities along the way.

Under her leadership, Pace Marketing has evolved from a solo venture to a thriving community of passionate professionals dedicated to accelerating business growth. Guided by her belief in the power of progress, Stephanie continues to lead by example, empowering business owners to pursue excellence in their endeavors.

“Pace Marketing is an extension of our team. With strong time and project management skills, both Steph and Shannon help us stay on track to meet deadlines as we execute multi-channel and integrated marketing campaigns and activities. They make it possible for my very lean team to provide our Sales Organization with the support it needs to communicate to customers and the industry about our offerings and advanced technologies.”
Milbien M.Brand Marketing Director, Luneau Technology USA
“Working with Pace has been an outstanding experience. Their passion for meeting my needs comes through in the quality of their work, responsiveness and commitment. Pace is always responsive to any question I have, they keep me informed and they understand who we are and what we are trying to do.”
Jesus C.Ophthalmic Device Product Manager
“As the CEO of a small organization, I have limited time to wear the marketing hat in our day to day operations. Pace partners with me as our marketing team, providing vital support that allows me to break through that limitation.”
Kevin B.CEO, Medication Dispensing Cabinets Company
“Pace is truly a partner to our organization – they share our dedication to mission and have become an extension of our staff. This makes trusting Pace with our important communications projects easy. I have faith they have each project under control, freeing me to concentrate on strategy and new projects.”
Amanda L.Director of Communications, Mercy Investment Services
“As a newer company we have little time to waste managing our vendors. Pace provides the marketing expertise we need all while making it easy. We trust them to deliver quality marketing projects when we need them.”
Tiffany B.Principal, Authority Logistics
“Phenomenal. The support Pace provided my team during out most recent product launch was top-notch.”
Andrew P.Ophthalmic Device Marketing Director
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