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There are many ways to conceive of and organize marketing activities. One of our favorites is our marketing framework, which tracks customer journeys against marketing goals and tools in place. Whereas many marketing firms think of these journeys as forming a funnel, we think of them as being hourglass shaped, and so we sometimes refer […]
It might be every social media manager’s dream to go viral. But honestly, in most cases, there is no overnight success. Building a strong social media presence requires planning, time, and consistency. For businesses to drive successful social media strategies, there must be a balance between thinking ahead and capturing the moment. If you are […]
Trade shows can be a really lucrative way for businesses to show off what they do—and to reach valuable prospects in the process. But if your trade show efforts have not been producing the results you hoped for, it’s likely because your mindset is still stuck in the booth. When it comes to trade shows, virtually everyone concentrates […]
The first quarter of the year is when most businesses get serious about putting together their marketing plan for the rest of the year. If this is not an activity you do regularly for your business, it might feel overwhelming. What does a marketing plan look like? How does one get started? There are lots […]